silverstone asset management
optimizing for the audience
Having designed SilverStone Group’s brand identity and built their enterprise website, we collaborated with the group again to construct a congruent, responsive website for their affiliate, SilverStone Asset Management, a fee-based investment management and financial planning firm.
the challenge & solution
The new Asset Management website targets two audiences – employers/plan sponsors and individual investors – and uses a branched homepage to improve functionality and create a user-friendly experience. The two distinct audiences drove the website’s design, as it is simple, clean and laser-focused in its messaging.
The website features a simplified menu and to-the-point team pages, making services easier to browse, as well as streamlined access to company news releases, SilverLink articles, monthly and quarterly newsletters and other related materials.