branding the boardroom
Having previously guided Lutz through a full rebrand, identifying their core brand values, voice and striking brand identity, we further implemented the new brand when we micro-branded their distinct business units.
the challenge & solution
We helped Lutz Financial, Lutz Talent and Lutz Technology focus and leverage unique aspects of the mother brand to express competitive advantages that exist within each divisional brand. We discerned each group’s specific expression of the Lutz brand promise, “Mind What Matters,” and designed signage around their take on that promise – “Likeminded” for Financial, “Find What Matters” for Talent and “Wired to mind” for Technology – to live in conference rooms and throughout their physical environment. Additional interactive elements throughout each space serve as visual, lasting reminders of the brand core.
lutz tech environment
lutz financial & talent environment
The branded environment allows the Lutz mother brand, and each sub-brand, to become a living, breathing part of the company’s culture.