alter + care

healthcare beyond boundaries


Alter+Care is the healthcare arm of Alter, a Chicago-based real estate development firm specializing in substantial ambulatory care solutions for hospitals and communities.

the challenge

The firm called on David Day Associates to provide research support, identify its brand attributes and voice, and design its gorgeously contemporary web presence.

the solution

In a country where federal healthcare regulations are a running news story, Alter+Care’s mission, vision and communication strategies were important, delicate and urgent. Culling market research and conversations with leaders and past clients, we developed a brand voice around a fresh and bold new promise: “Healthcare beyond boundaries.”


A muted, masculine color palette and crisp, stoic portraiture supported a clean and professional design. Subtle patterning and borders helped the brandscape feel at once contained and open, approachable and authoritative, and clinical and richly human.


Contemporary navigation, drawer features and interactive frames add new dimension to the overall Alter brand and the use of squares and hard-edged elements.

alter care website


the impact

As a platform for social media, case studies and inspired news updates, the website has been well received and highly trafficked by existing clientele and prospects.